Transitioning to PR

Transitioning into Public Relations was the topic for the September San Antonio Association of Black Journalists monthly meeting on Sept. 24.

Hosted by KENS 5-TV, the group listened to special speakers Rebecca Villarreal, president of the local chapter of the Public Relations Society of America and Randy Escamilla, the first Hispanic male in Texas to be accredited (APR) in Public Relations.

The two speakers talked about the secrets to being successful in PR, which is learning how to plan, learning as much as possible about PR (the objectives and goals of a campaign) and joining PRSA to network and get professional development.

Rebecca said in small PR shops, you have to learn how to be the "jack of all trades"  and often show your worth. Randy said if you find you have a passion for something in PR, such as social media, you can easily spin off into that field.





Rebecca Villarreal and Randy Escamilla