SAABJ’s professional enrichment series continued on Oct. 30 with “The Power of On-Line Media: Facebook, Twitter, and Beyond” with special guest Benet Wilson.
Benet is the chairwoman of the NABJ’s National Digital Task Force and was a trade journalist for 20 years. She turned her own blog into such an interesting product that Google wanted to purchase it. She gave important tips on how to brand yourself outside of your organization to help keep you marketable at all times.
From covering the aviation industry, Benet used her knowledge of the industry as content for her social networking. Here are some must-haves items she mentioned to keep in your networking toolbox:
- Facebook
- Twitter – Should have professional and personal accounts
- Google profile
- Linked In
- Blog and offer to be a guest blogger
- Personal Website that features your first and last name
- Professional email
- Must be willing to do media appearances
Just recently, Benet was laid off from her company and despite the tough economic times, she said her social networking skills have been bringing in job offers for her.
